Brevo and Kit (formerly ConvertKit) are both strong email platforms, but they’re built for different people. Brevo is a multi-channel marketing platform with send-based pricing — you pay for email volume, not list size. Kit is a creator-first platform with subscriber-based pricing, built around newsletters, landing pages, and monetization tools like paid subscriptions and digital products.
This comparison is based on research of both companies’ official pricing and product pages in September 2026 — not hands-on testing. Pricing claims we could confirm are quoted; anything we couldn’t verify is flagged.
At a Glance
| Brevo | Kit | |
|---|---|---|
| Pricing model | Send-based (pay per emails sent) | Subscriber-based (pay per unique active subscribers) |
| Free plan | $0 — 300 sends/day | $0 — up to 10,000 subscribers |
| Entry paid plan | Starter from $9/mo | Creator from $33/mo ($390 billed yearly) |
| Mid paid plan | Standard from $18/mo | Pro from $66/mo ($790 billed yearly) |
| Annual discount | 10% | 2 months free with yearly billing (per third-party reporting — confirm on official page) |
| Multi-channel | Email, SMS, WhatsApp, web push, live chat | Email only (SMS not included) |
| Monetization | None native | Paid newsletters, digital products, subscriptions, tip jars |
| Audience building | Landing pages (Standard: 1; Professional: 10) | Unlimited landing pages and forms on all plans, newsletter feed/website |
| Automation | Visual builder on all plans (limits by tier) | Visual automation builder on Creator and Pro; limited on Free |
| Best for | Large lists, ecommerce, multi-channel senders | Newsletter creators, course sellers, solo publishers |
Pricing Model: Sends vs Subscribers
This is the single biggest difference, and it decides the economics for you.
Brevo charges by monthly email send volume, not by how many contacts you store. Per the verified facts from Brevo’s official documentation: Free ($0) allows 300 sends/day; Starter starts at $9/month; Standard starts at $18/month; Professional starts at $499/month; Enterprise is custom. Yearly billing gets a 10% discount. SMS is billed separately via credits ($0.0109 per credit per Brevo’s official product terms). The pattern: a huge list emailed once a month costs little; a small list emailed daily costs more.
Kit charges by the number of unique active subscribers, and your plan sets how many you can manage. Per Kit’s official pricing page (September 2026): Free ($0/month, no credit card implied) covers up to 10,000 subscribers with unlimited landing pages, forms, and email broadcasts. Creator is $33/month ($390 billed yearly) and Pro is $66/month ($790 billed yearly) — these are the annual-billing equivalents shown on the page; monthly-billed equivalents were not displayed, so check the official page if you plan to bill monthly. Costs rise as your subscriber count grows.
Who wins on price? If you have 30,000 subscribers and send two campaigns a month, Brevo’s send-based model is almost certainly cheaper. If you have 800 subscribers and email them every day, Kit’s subscriber-based model (one flat subscriber tier, unlimited sends) is likely cheaper. Map your real sending pattern before deciding.
Free Plans Compared
Both free plans are genuinely usable, but they serve opposite profiles.
Brevo Free: 300 email sends per day (~9,000/month), stores up to 100,000 contacts, includes the drag-and-drop editor, limited automation (2,000 contacts), transactional email, and even basic sales tools. The constraint is daily sending volume, not list size.
Kit Free: up to 10,000 subscribers, unlimited landing pages, opt-in forms, email broadcasts, tagging, and segmentation. The constraint is features: the free plan lacks the full visual automation builder, automated email sequences, and the Creator Network growth tools — those unlock on Creator.
Takeaway: if you’re building a list and want room to grow it, Kit’s free plan is extraordinarily generous. If you’re running campaigns to an existing list on a budget, Brevo’s free plan is the working tool.
— Try Brevo free (300 sends/day, no credit card).
— Try Kit free (up to 10,000 subscribers).
Automation
Brevo includes multi-channel marketing automation on all plans, with gates: Free is limited to 2,000 contacts, Standard unlocks automation with unlimited contacts plus A/B testing and AI send-time optimization, and Professional adds contact scoring and AI segmentation.
Kit positions automation as a paid-tier feature: the unlimited visual automation builder, automated email sequences, and the visual automation template library are Creator and Pro features. Kit’s automation is widely regarded as simpler and more intuitive for creators — tagging subscribers and building behavior-based funnels is its core workflow — but the free plan doesn’t include it.
Verdict: Brevo includes more automation for free; Kit’s paid-tier automation is the more polished creator workflow. Heavy automators on a budget should price out Brevo Standard vs Kit Creator at their list size.
Landing Pages, Forms, and Audience Building
This is Kit’s home turf. Kit offers unlimited landing pages, opt-in forms, broadcasts, and a newsletter feed/website on every plan including Free, plus free and paid creator-network recommendations to grow your list. Its whole product is designed around one loop: capture emails, send newsletters, grow.
Brevo’s approach is narrower: Standard includes 1 landing page, Professional includes 10, and forms are part of the signup toolkit. Brevo is a campaigns-and-automation platform that happens to have landing pages, not an audience-building platform.
If building an email list from scratch is your main job, Kit’s unlimited pages and forms give it a structural edge.
Monetization: Kit’s Defining Advantage
Kit ships built-in creator commerce that Brevo simply doesn’t have:
- Sell digital products with customizable sales pages and checkout
- Run paid newsletters (monthly, quarterly, or annual billing) with gated posts
- Sell recurring subscriptions for coaching, sponsorships, or community access
- Virtual tip jars for audience donations
- Transaction fees: 3.5% + 30¢ per sale, with Kit taking 0.6% of the total fees (per the official pricing page)
- Paid recommendations: get paid to promote other creators’ newsletters
Brevo has no equivalent native monetization — it’s a marketing platform, not a commerce platform. If you plan to sell directly to your audience, Kit is the only one of the two that can do it end to end.
Multi-Channel: Brevo’s Defining Advantage
Brevo ships email, SMS campaigns, WhatsApp campaigns (Professional and up), web push notifications, live chat, and a built-in sales CRM — all in one platform, from the free tier up (SMS billed per credit). Kit is email-only; there’s no SMS, no WhatsApp, no CRM.
If your marketing lives beyond the inbox — abandoned-cart SMS, WhatsApp broadcasts, chat on your site — Brevo replaces multiple tools. Kit users will need separate tools for every non-email channel.
Deliverability and Reporting
Both platforms compete on deliverability, and both reserve their serious reporting for paid tiers. Kit’s Pro plan adds deliverability reporting, engagement analytics, subscriber scoring, and custom tracking domains. Brevo gates contact scoring, AI segmentation, and an analytics studio to Professional ($499+/month). Brevo’s own site confirms the Starter ($9/month) and Standard ($18/month) entry points quoted above.
For practical deliverability hygiene that works on any platform, see our email deliverability guide.
Verdict: Which One Should You Pick?
Newsletter creators and solo publishers: Kit. Unlimited landing pages and forms, subscriber-based pricing that rewards frequent sending, and native monetization (paid newsletters, digital products) are built exactly for this workflow.
Ecommerce stores: Brevo. Send-based pricing favors product catalogs with big lists, and SMS, WhatsApp, web push, and abandoned-cart-style automation cover the full funnel. Compare also with Mailchimp — see our Brevo vs Mailchimp breakdown.
Agencies and larger teams: Brevo. More seats per plan, multi-channel campaigns, and the Professional tier’s analytics and dedicated IP options fit client work. Kit’s user seats (1 on Free, 2 on Creator, unlimited on Pro) are creator-scale.
Budget starters with a small list: either free plan works — Kit’s if you’re building and publishing, Brevo’s if you’re campaigning. For a broader view, see our guide to the best email marketing software and our introduction to what email marketing is.
— Start free on Brevo (send-based pricing, multi-channel).
— Start free on Kit (up to 10,000 subscribers, creator tools).
FAQ
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024 — same product and company, new name, with expanded scope covering commerce and creator profiles.
Is Brevo cheaper than Kit?
It depends on your sending pattern. Brevo’s send-based pricing is usually cheaper for large lists emailed infrequently; Kit’s subscriber-based pricing with unlimited sends is usually cheaper for small lists emailed often. Run your own numbers — list size and send frequency — on both official pricing pages before committing.
Does Kit have a free plan?
Yes. Kit’s free plan covers up to 10,000 subscribers with unlimited landing pages, forms, and email broadcasts, per Kit’s official pricing page. Automation and sequences require the Creator plan.
Can Brevo do what Kit does for creators?
Partially. Brevo can run newsletters, automation, and landing pages, and it’s strong on deliverability and multi-channel campaigns. But it has no native paid newsletters, digital-product checkout, tip jars, or creator recommendation network — those are Kit-only.
Which is better for ecommerce, Brevo or Kit?
Brevo, for most ecommerce use cases: send-based pricing, SMS/WhatsApp, web push, and a built-in CRM fit online retail better than Kit’s creator-monetization toolkit. Kit’s abandoned-checkout recovery (via Shopify, Fourthwall, and Wix integrations) exists, but Brevo’s multi-channel automation is the stronger ecommerce stack.
Do I need to pay extra for SMS on Brevo?
Yes. SMS and WhatsApp are billed with prepaid credits rather than included in email send quotas — $0.0109 per credit per Brevo’s official product terms, with per-message consumption varying by country. The credits never expire.
